MarTech is your source for MarTech Intelligence Reports. The CDP Buyer’s Guide is written and designed to help you evaluate, select, purchase, and implement customer data platform solutions.
Download the updated 2024 guide or read our breakdowns below.
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Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.
11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.
While CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities.
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.